Recent industry surveys show the average agent takes far longer than the recommended response window to reply to a new lead, while buyer expectations have only gotten faster. A lead that fills out a form at 11 pm and hears nothing back until Monday morning has usually already reached out to two or three other agents by then.
Internet leads convert at a low rate industry-wide, and the agents beating that average almost always respond fastest and follow up systematically, not the ones working harder.
Read why real estate leads go cold within hours